Showing posts with label fashion magazines. Show all posts
Showing posts with label fashion magazines. Show all posts

Flatlay of British Fashion Magazines

The Business of Fashion is currently running a #BOFLive series, a host of panel discussions offered virtually on Zoom during the global pandemic. In one of their latest streams, journalist Tim Blanks sat down with two members from LOVE magazine Co-Editor-in-Chief Ben Cobb and Senior Editor Pierre A. M’Pelé. The pair discussed and recounted how they put together LOVE’s two-volume book, #LOVEDiaries, chronicling the events during worldwide lockdown. 


It was a really interesting talk that covered issues on what a fashion magazines place is post-Covid-19. This is actually a similar topic to what I wrote about in my final year project on, What does it mean to be a fashion publication in 2020? The essay looked at the historical context of fashion magazines purpose was when it originally came out to the purpose of it now. It mainly touched upon the structural elements and revenue streams that magazines need to adapt to in order to continue to be successful. 


Whereas I had looked at the structural elements, the conversation was more diverted to the content of a fashion magazine. The role of a fashion magazine is a documentation of current life. It is often referred to as a "mirror or our time" filled with current trends in fashion and what’s happening in the world. If you think about it, a fashion magazine can be used as a piece of history.


In the latest volume of LOVE Diaries, there is 600 pages of photography and essays summarising "the four months of choas, emotional extremes and fleeting moments of hope". This also includes the Black Lives Matter movement and worldwide protests that ignited with the murder of George Floyd in Minneapolis, United States. 


LOVE diaries vol 1
LOVE Diaries Vol 1 Cover shot by Sama Kai (@official_kaicapture) | Credit thelovemagazine.co.uk

Tim Blanks asked a great question of, “What is fashion going forward?”


Ben Cobb: Fashion has always been more about the clothes and accessories, that’s the store front…The culture, the time, politics, the conversations going on; that’s always driven and been wired into it. I think it’s almost like the behind-the-scenes part has moved to the front right now. It’s about humanity. Pierre and I were talking earlier about this book we’ve created is really about humanity. It’s about humans and how they connect together and all their stories. That’s always been there in the fashion conversation.


Pierre A. M’Pelé: I feel like we’re looking further than the clothing and we’re really trying to install meaning and purpose into what we wear and why we wear them and how those clothes can reflect the world we live in. Even looking at Sama Kai’s cover, it just says it all because obviously it’s clothing and fashion and that young man Marley looks fashionable but there is so much more behind it. It even makes me think of the black panther and the style. 


What do you think Fashion is going forward?

Love, Aoife xo



The first issue of Vogue hit newsstands in New York on December 17, 1892, and would soon become one of the top fashion magazines in the world edited by the legendary Anna Wintour. It’s creator, Arthur Turnure, was a wealthy Eurocentric Manhattanite who mixed with the city’s aristocracy. The magazine was divided into separate sections, like it is today, of reviews of books, music, art and articles on social etiquette. It was read by both sexes but by 1895, it became more feminine and fashion-focused. In 1909, Condé Nast purchased the magazine. In the Autumn of 1916, the British edition hit newsstands.

Now that we’re starting a new decade and with a British Vogue that is vastly different from what it once was, I thought it would be fun to see what my life would be like if I wore, did and lived how the latest issue of Vogue suggested. This post is inspired by one I read on Maria J’s blog with the same idea, which you can read here.

Compared to American Vogue, British Vogue runs their editions a month ahead so their issue in January is actually the February issue. But before we can get ahead of ourselves, it’s only January. So let’s start with what the January issue (on sale in December) has in store for us. 


There are pages upon pages of outfit ideas, trends to jump on board and must-have products. That is after you’ve flicked through the plethora of Gucci, Miu Miu and Chanel ads. Vogue’s checklist on pages 98 to 101, let’s me know that powder colours and monochrome will be all over my life from bags and shoes to clothes and accessories. According to the description, the soft textures and creamy colours will add to my feminine prowess.

Page 54 tells me I’ll be walking around in a two-piece Safari inspired suit. Preferably with a high waisted belt as a nod to the seventies (page 53). Our work attire is having a little makeover in this new decade on page 185: Think the same bold attitude but with softer silhouettes. 

Accessorises is always key. According to page 73, January is about keeping it short and sweet with necklaces that sit on the collarbone. I quite like the classic rose gold and diamond number from Cartier but at £33,400, I think I’d rather use that to help buy a house. On my arm (or I should say, across my body) will be a vintage quilted leather Balenciaga (page 61). I’m not mad at this suggestion. 

Page 24 lets everyone know our secret that underneath our khaki armour will be a matching black mesh Victoria’s Secret set. One I’ve actually had my eye on for a while. Sexy and comfort are going hand in hand this decade, no doubt about it. 



It’s a new decade, so time to get rid of things that weren’t working before and putting things right. Well, kind of. Upcycling will be big this January and if you’re not already a transparent company then you need to get with the programme, start treating workers fairly and source materials sustainably. Waste not, want not (page 151). Let’s look in our own wardrobes that are full of designer pieces, hmm, and give them a rerun. In case you need a little extra help, check out my post on how you can join the sustainable fashion conversation

The New Years’ celebrations got a little heavy after drinking too much champagne and heading straight back to work. So a much needed tranquil break is on the books and it’s looking a lot like the seaside resort of Deauville in Normandy (page 88). 

What else is on our New Years resolutions list? Well, Pat McGrath says we should add skincare to our list (page 111). A little bit of self-care in the evening never hurt anybody and our skin certainly won’t be complaining. According to Jada Pinkett Smith on page 220, the Tatcha Luminous Dewy Skin Mask is the secret to dewy skin. Sam McKnight says we should stop being afraid of our hair. Don’t worry, it doesn’t need to be too out there. Maybe a simple braid or a fringe. Since I already have a fringe, I might try wearing my hair in a braid more often or use some hair accessories.


If you could live your life like the pages of a magazine, which one would you choose?

Love, Aoife xo