Girl sitting in a cafe

If everything went according to plan, on the 21st July, I would have walked across a stage collecting my degree. On my feet would have been a pair of Jimmy Choo’s I had been saving up for, for this exact moment. However, no part of 2020 has gone according to plan and instead I spent the day as any other day. 

It’s been three years since I moved to Portsmouth to start my Journalism degree and it feels absolutely surreal to say I made it to the end. I haven't shared my whole journey online but you can see highlights on Instagram and Twitter (@aoifecaitrionax). In my first year of university, I felt very lonely and I struggled to make friends. Like anyone, I signed up to almost every society I had a remote interest in. First year is all about trial and error so don't be afraid to make mistakes. 


Second year came along and I was stuck living in a house that lived on drama and animosity. It wasn't very fun or healthy but I learnt a lot about myself during that time. The main one being how to stand up for myself. Academically and career wise, I was starting to get ahead and had articles printed in local news websites. When final year came around, I promised myself that this would be a year I could be proud of. And I am. Despite the ups and downs, which as a uni student you will know, I have met some amazing people who are now my friends and made memories that will stick with me for life. 


Aside from the academic side to university, there are plenty of important lessons to learn outside of lectures and seminars. So here’s what university really taught me and what I wish I knew before starting:


Use your time wisely. And by that, nothing is waiting around for you. At university, you have a lot of time on your hands when you’re not in lectures, seminars or working. Use that spare time productively. I spent a lot of time in my first year blogging and making videos on YouTube. Unfortunately, I slowed down in second year and lost motivation in third year. I regret not believing in myself more and sticking to it. I really recommend using your spare time productively by taking up a new skill, hobby, or searching for internships and grad schemes. 


Do something you’re passionate about. University is a lot more fun when you’re passionate about the subject you’re studying. I wrote essays on feminism, did presentations on the fashion industry and put together video packages which I had a lot of fun doing. I really enjoyed the work and the skills I was learning with it. There were a few late and stressful nights but I wouldn’t change a thing because I was still doing something I loved. I've spoken to my friends and other people about it who all agreed that you should be studying something you're passionate about and interested in. It will be a greater experience and you'll enjoy it more.


Make the most out of the University services. There are so many services that universities offer these days and I'm pretty sure, you're not even aware of half of them. I struggled a lot when I moved back home for lockdown and my anxiety was at an all time high. My lecturer recommended that I reach out to the wellbeing team to get some additional support. To be honest, I don't know if I would have finished university without the support and weekly session from a councillor. Most universities also offer academic support with essays or career support. We pay a lot of money attending university so we may as well take advantage of what it offers.


Neon light against flower wall

(Money management) How to have fun on a low budget. Regardless of whether you have the maximum grant or the lowest grant, we all struggle with our money at some point. In your first year, you make bad money decisions and by final year, you’ve decided to go vegan because it’s cheaper and save all your money instead. Social life is a big part of university. Clubbing at uni has never been my scene but I still went out for lunches, dinners, day trips and everywhere else with my friends. This all adds up. However, by the end of the whole experience you've learnt how to have fun on a low budget.


It's not a race but it's not a marathon either. Your grades are not everything at univeristy. Sure, they're important because you need to pass to move up a year and you want a good degree classification. But, they're not the be all and end all. Lecturers are looking for how you engage with the content. My highest scoring essays were down to referencing different scholars and sharing ideas and theories. You're not in a race with anyone because you're not competing with them. Getting a degree is something you do for yourself and a personal journey. 


Good luck! And if you've already been, what did you learn at university?


Love, Aoife xo 

Eye mask and body spray flatlay


Everything about summer makes me happy. The long nights, the constant light and the warm weather. The list could go on. While the constant heat is nice during the day, it can be unwanted in the evening. And on most nights, I’m tossing and turning trying to find the “cool place” on my mattress. Or waiting for a cool breeze to flow through my open window. Either way, it can start to feel like a mission to have a good nights sleep during the summer.


Here are four must haves to add to your summer night survival kit:


Silk/ satin pjs: I practically LIVE in these come June. H&M do really cute satin sets with a lace detail or frilly shorts. I currently have them in black floral, pink and blue. If you’re really struggling with the heat, Hollister have some really cute cotton two-pieces which will help keep you a little cooler.


Rituals, The Ritual of Karma Body Spray: I love adding a little bit of luxury to my routines and on summer nights, it comes in the form of this gorgeous Rituals Karma body spray. Smelling of holy lotus and white tea, it's a beautiful calming scent. I spray three or four pumps and let the fragarance wash over me.


H&M Satin PJ's


Liz Earle Instant Boost Skin Tonic: There’s nothing better than those summer evening showers, washing away the suncream and dirt from the day. I recently decided to simplify my skincare routine while on acne medication to help improve my skin. You can read my latest acne post here. All Liz Earle products are vegan friendly and made from natural ingredients. This toner is soothing on the skin and the natural fragrance adds to the floral of summer. Tip- If you leave your toner in the fridge, it’s really nice and cool on your skin when you get around to applying it.


Eye mask: Did you know during the summer months of Iceland, they can get up to 21 hours of sunlight? If you’re someone who wakes up with the light and struggles to get back to sleep, it’s well worth investing in an eye mask. I bought mine from H&M last year as part of their Love Stories x H&M collection and I adore it. I really like the tie detail at the back which allows you to tie it as tightly as you like and you don’t have to worry about stretching it out.


There you have it. Four must haves I think are important for those hot summer nights. I thought about adding more but when it comes down to it, less is more. And when, it’s 30 degrees in my room, the last thing I’m reaching for is something to add more layers.


What is in your summer nights survival kit?


Love, Aoife xo



Flatlay of British Fashion Magazines

The Business of Fashion is currently running a #BOFLive series, a host of panel discussions offered virtually on Zoom during the global pandemic. In one of their latest streams, journalist Tim Blanks sat down with two members from LOVE magazine Co-Editor-in-Chief Ben Cobb and Senior Editor Pierre A. M’Pelé. The pair discussed and recounted how they put together LOVE’s two-volume book, #LOVEDiaries, chronicling the events during worldwide lockdown. 


It was a really interesting talk that covered issues on what a fashion magazines place is post-Covid-19. This is actually a similar topic to what I wrote about in my final year project on, What does it mean to be a fashion publication in 2020? The essay looked at the historical context of fashion magazines purpose was when it originally came out to the purpose of it now. It mainly touched upon the structural elements and revenue streams that magazines need to adapt to in order to continue to be successful. 


Whereas I had looked at the structural elements, the conversation was more diverted to the content of a fashion magazine. The role of a fashion magazine is a documentation of current life. It is often referred to as a "mirror or our time" filled with current trends in fashion and what’s happening in the world. If you think about it, a fashion magazine can be used as a piece of history.


In the latest volume of LOVE Diaries, there is 600 pages of photography and essays summarising "the four months of choas, emotional extremes and fleeting moments of hope". This also includes the Black Lives Matter movement and worldwide protests that ignited with the murder of George Floyd in Minneapolis, United States. 


LOVE diaries vol 1
LOVE Diaries Vol 1 Cover shot by Sama Kai (@official_kaicapture) | Credit thelovemagazine.co.uk

Tim Blanks asked a great question of, “What is fashion going forward?”


Ben Cobb: Fashion has always been more about the clothes and accessories, that’s the store front…The culture, the time, politics, the conversations going on; that’s always driven and been wired into it. I think it’s almost like the behind-the-scenes part has moved to the front right now. It’s about humanity. Pierre and I were talking earlier about this book we’ve created is really about humanity. It’s about humans and how they connect together and all their stories. That’s always been there in the fashion conversation.


Pierre A. M’Pelé: I feel like we’re looking further than the clothing and we’re really trying to install meaning and purpose into what we wear and why we wear them and how those clothes can reflect the world we live in. Even looking at Sama Kai’s cover, it just says it all because obviously it’s clothing and fashion and that young man Marley looks fashionable but there is so much more behind it. It even makes me think of the black panther and the style. 


What do you think Fashion is going forward?

Love, Aoife xo